Evidence Over Assumption
Good design decisions are never guesses. Every recommendation I make is grounded in user evidence, business data, and structured analysis — not intuition or convention.
Aitken Interactive
Stuart Aitken
Decision Designer & Service Strategist
Who I Am
Products succeed when decisions are grounded in evidence, shaped by real user behaviour, and aligned around a clear definition of success.
Aitken-Interactive helps founders and product leaders build better SaaS products — through UX strategy, design systems, and structured decision-making that reduces risk before costly mistakes take hold. With more than 20 years of experience across complex digital products, I work at the intersection of user needs, business goals, and delivery realities — helping teams bring clarity to ambiguity, align around measurable outcomes, and design products people can trust and adopt.
Experience
Twenty years shaping products and decisions.
- early 2009
Founded Aitken Interactive -
Independent UX strategy and decision design consultancy
- 2023-2025
Head of UX, Opus2,
Established design systems and UX best practices, improving design consistency and scalability.
- 2020-2023
Lead UX Consultant, AND Digital
Led UX strategy and design for large-scale projects for clients including Sky, Bella & Duke, and Rocktrust
- 2020-2023
UX Consultant, VisitScotland [Contract]
Led UX for the marketing automation programme (MAP), including user research, stakeholder management, and service blueprinting.
- 2019-2020
UX Consultant, Tesco Bank [Contract]
Led UX for the marketing automation programme (MAP), including user research, stakeholder management, and service blueprinting.
- 2019-2020
Consultant, Equator [Contract]
Led customer definition and business goal alignment for a SaaS platform.
What I Stand For
The principles behind every engagement.
Clarity Under Pressure
The most valuable thing I can give a leadership team facing a hard decision is clarity. I cut through noise, surface what actually matters, and make the path forward legible.
Design as Strategy
Design is not decoration. It is how you build the right product for the right people at the right time. When design thinking is embedded in strategy, products stop failing in the market.
Work with me.
Ready to bring clarity to your next decision? Let's start a conversation.