Warm Workspace

Aitken-Interactive

Decision Designer & Service Strategist

Better products start with better decisions. I work with founders and product leaders to bring clarity to complex product challenges before misalignment, inconsistency, and technical debt become expensive.

Products succeed when decisions are grounded in evidence, shaped by real user behaviour, and aligned around a clear definition of success.

Aitken-Interactive helps founders and product leaders build better SaaS products — through UX strategy, design systems, and structured decision-making that reduces risk before costly mistakes take hold. With more than 20 years of experience across complex digital products, I work at the intersection of user needs, business goals, and delivery realities — helping teams bring clarity to ambiguity, align around measurable outcomes, and design products people can trust and adopt.

Strategy session — team at a whiteboard planning product direction

— Services

Decisions that move products forward.

01 — What I Do

Every engagement starts with clarity.

Whether through a grounded heuristic evaluation or a decision intelligence audit, the goal is the same: to quickly surface the problems slowing teams down and provide clear, evidence-backed next steps within 72 hours.

72 hour

Decision Intelligence Audit

Certainty under ambiguity.

When a critical product, AI, or delivery decision begins to stall, alignment breaks down fast. Teams move in different directions, assumptions go unchallenged, and risk becomes harder to see.

Over 72 hours, I work with your team to uncover friction, challenge assumptions, and evaluate the evidence behind the decision delivering a structured, decision-ready report with clear risks, opportunities, and next steps.

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72 hour

Heuristic Evaluation

What your UX is really costing you.

Poor UX rarely appears as a single problem. It shows up as slower adoption, inconsistent behaviour, support overhead, abandoned journeys, and growing delivery complexity.

In 72 hours, I conduct a structured heuristic evaluation of your product and deliver a commercially-framed report that connects usability friction directly to customer trust, operational risk, and missed growth opportunities.

General Enquiry

Just want to start a conversation?

Not sure which service fits, or just want to get in touch? Send a message and I'll get back to you.

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Coming Soon

A new service is in development.

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Coming Soon

A new service is in development.

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Coming Soon

A new service is in development.

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Coming Soon

A new service is in development.

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02 — Selected Work

Projects that changed how decisions get made.

View all work →

Have a decision to make?

Both services deliver in 72 hours. Pick the one that fits your situation.